An Austin tech startup has figured out a way to get lots of attention on TV on Super Bowl Sunday without spending a dime on advertising. Oh, and it involves the universally adored topic of puppies. Embark, which provides saliva-based DNA testing for dogs, is partnering with the Puppy Bowl this year to provide free testing for all 78 dogs involved in the mock Super Bowl aired on Animal Planet on Sunday…
Austin’s Embark bites into an adorable marketing opportunity: this year’s Puppy Bowl
