Lisa Peterson
MFA, BA
Award-winning writer, journalist, and podcast host Lisa Peterson is a canine subject matter expert and Content Strategy Lead at Embark Veterinary.
She served as the American Kennel Club director of communications and club communications for 10 years before becoming a Westminster Kennel Club public relations consultant from 2016 to 2021. Lisa began owning, breeding, and handling Norwegian Elkhounds more than 35 years ago, and today is an AKC judge and AKC Breeder of Merit. She also served as the AKC Delegate for the Norwegian Elkhound Association of America and on the club's Canine Health and Research Committee.
As an AKC national spokesperson, Lisa made hundreds of regular guest appearances on television and radio, including Good Morning America, Fox & Friends, Today, CBS Evening News, ABC World News Tonight, CNN, Martha Stewart Living, Fox Business, GMA Radio, and NPR. Her canine expertise has been quoted in The New York Times, The New Yorker, The Wall Street Journal, The Washington Post, The Los Angeles Times, Martha Stewart Living Magazine, Men’s Health, and Entertainment Weekly.
Lisa's work appeared in USA Today, Foxnews.com, Marthastewartliving.com, Savingplaces.org, Connecticut Magazine, The News-Times, The Newtown Bee, The New Haven Register, The Hour, AKC Gazette, Connecticut Horse Magazine, and AKC Family Dog.
Since 2000, Peterson has penned many syndicated advice columns, including Lisa's Living with Dogs and Lisa Unleashed. She blogs about horses, hounds, and history at Lisaunleashed.com, and is a member of the Author’s Guild and the Dog Writer’s Association of America.
Lisa bred generations of champion dogs, including multiple-specialty best-in-show winners and top award winners at national specialties in the U.S. and Canada. They have been featured in Sports Illustrated, New York Dog, akc.org, and in The Westminster Kennel Club Dog Show broadcast ads. She is president of the Garden State Norwegian Elkhound Club, a member of the Norwegian Elkhound Association of America, and the Newtown Kennel Club.
Lisa holds a Bachelor of Arts in political science/journalism from the University of Bridgeport and a Master of Fine Arts in creative and professional writing from Western Connecticut State University.
All work
Embark Adds Copper Toxicosis DNA Test
Embark for Breeder’s full panel DNA test now includes three new variants for Copper Toxicosis. The first variant, APT7B, is the harmful (accumulating) variant, and the two beneficial (attenuating) variants are ATP7A and RETN. Embark is the only dog DNA company that offers the RETN test. What is Copper Toxicosis? Copper Toxicosis is an accumulation...
Embark Litter Package for Puppy DNA Testing
Welcome to the Embark for Breeders Litter Package. Based on feedback that puppy buyers are searching for DNA-tested puppies, our new and improved Litter Package helps breeders provide happy, healthy puppies to loving pet homes. Breeders can increase their credibility and provide more value to new puppy owners by testing whole litters at a reduced...
Puppy DNA testing brochure for new owners
Congratulations on your new puppy! Your puppy’s breeder believes puppy DNA testing with Embark is important in producing happy, healthy puppies. As their new owner, you received a one-page Embark DNA Health Summary with your puppy’s genetic breed-relevant results. The proof is in the puppy Responsible breeders know that puppy DNA testing is the new...
Embark Veterinary Welcomes New Members to Veterinary Advisory Board
Embark Veterinary, Inc., a global leader in dog health and genetics, announced the appointment of three new members to its Veterinary Advisory Board (VAB) in January 2024. The goal of the VAB is to provide an external animal health sector perspective to Embark’s mission and enable successful commercialization by guiding priorities and ensuring scientific fidelity....
Celebrating 2 Million Embark-Tested Dogs
We are celebrating 2 million Embark DNA-tested dogs. We want to thank and celebrate the responsible breeders who believe genetic health testing is a crucial part of overall health screening. Your dedication to DNA testing adults bound for breeding programs and happy, healthy puppies heading to loving homes has helped us reach this important milestone....
Genetic Health Testing for Bernese Mountain Dogs
Embark for Breeders offers two breed-specific genetic health tests for the Bernese Mountain Dog among the genetic health conditions for which Embark tests. Breeders can easily share breed-specific DNA test results on parents or puppies with the one-page DNA Health Summary report with Embark test results. Genetic health testing is an integral part of a...
Genetic Health Testing for Boxers
Embark for Breeders offers two breed-specific genetic health tests for the Boxer among the genetic health conditions for which Embark tests. Breeders can easily share breed-specific DNA test results on parents or puppies with the one-page DNA Health Summary report with Embark test results. Genetic health testing is an integral part of a responsible dog...
Genetic Health Testing for Great Danes
Embark for Breeders offers three breed-specific genetic health tests for the Great Dane among the genetic health conditions for which Embark tests. Breeders can easily share breed-specific DNA test results on parents or puppies with the one-page DNA Health Summary report with Embark test results. Genetic health testing is an integral part of a responsible...
Genetic Health Testing for Siberian Huskies
Embark for Breeders offers four breed-specific genetic health tests for the Siberian Husky among the genetic health conditions for which Embark tests. Breeders can easily share breed-specific DNA test results on parents or puppies with the one-page DNA Health Summary report with Embark test results. Genetic health testing is an integral part of a responsible...
Genetic Health Testing for Shih Tzu
Embark for Breeders offers four breed-specific genetic health tests for the Shih Tzu among the genetic health conditions for which Embark tests. Breeders can easily share breed-specific DNA test results on parents or puppies with the one-page DNA Health Summary report with Embark test results. Genetic health testing is an integral part of a responsible...
Genetic Health Testing for Yorkshire Terriers
Embark for Breeders offers four breed-specific genetic health tests for the Yorkshire Terrier among the genetic health conditions for which Embark tests. Breeders can easily share breed-specific DNA test results on parents or puppies with the one-page DNA Health Summary report with Embark test results. Genetic health testing is an integral part of a responsible...
Genetic Health Testing for Miniature Schnauzers
Embark for Breeders offers four breed-specific genetic health tests for the Miniature Schnauzer among the genetic health conditions for which Embark tests. Breeders can easily share breed-specific DNA test results on parents or puppies with the one-page DNA Health Summary report with Embark test results. Genetic health testing is an integral part of a responsible...
