The Daily Dot

This startup can tell you almost everything you want to know about your dog

The Daily Dot

Just like their caretakers, every dog has a story all its own. A newly launched startup called Embark aims to tell that tale to dog owners so they better understand the origin of their pet. The company’s first product is a canine DNA test that goes a step beyond the typical breed-matching and vague origin stories of other pet heritage exams and delves deep into the health and lifestyle implications of each dog’s unique history.