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Privacy Policy

Effective Date: October 11, 2020

Welcome to Embark Veterinary!  This Privacy Policy discloses Embark Veterinary, Inc.’s (‘Embark,’ ‘we, ‘us’ or ‘our’) privacy practices and procedures in connection with Embark’s website at (the Site’) and any related mobile applications (‘Apps’) and all related services (together with the Site and any Apps, the ‘Services’).  This privacy notice applies solely to information collected by or in connection with the Services.  This policy does not apply to the practices of companies that Embark does not administer, or to individuals that Embark does not employ.  We may update this Privacy Policy at any time by posting a new Privacy Policy to our website at or via our other Services.  Your access and use of the Services, including all services available therein, is subject to this Privacy Policy and to our separate Terms of Service. Capitalized terms used but not defined in this Privacy Policy are defined in the Terms of Service.

What information do we collect and how do we use it?

We collect and store information, including personally-identifiable information (‘Personal Information’), that is voluntarily supplied to us by you when registering or when using the Services.  Some such information, such as your e-mail address and credentials is required in order for you to register as a user of the Services.  You can choose not to provide Embark with certain information, but by doing so, you may not be able to take advantage of many of our Services.  We use Personal Information to deliver the Services and relevant information to you, to improve our Services, and to develop analytics and aggregated data that allow us to utilize and enhance our Services and make future marketing efforts more efficient.

We may also collect and store non-personally identifiable information that is automatically generated when you use the Services.  We may use ‘cookies’ on the Site and any Apps.  A cookie is a piece of alphanumeric data stored on a visitor’s hard drive or device to help us improve your access to our Services and identify repeat visitors to our Site or Embark Applications.  Cookies enable us to customize and enhance the user experience on our Site or Apps.  We may use the resulting non-personally identifiable information, such as your browser version, IP address, referring domains, pages visited, your mobile carrier, device and application IDs, the nature of your use of the Services and cookie information, to improve Service delivery, including advertising, and to develop analytics and aggregated data that allow us to utilize our Site and any Apps and reach out to you via our Services or to improve future marketing efforts. 

Do we disclose any information to outside parties?

We may share your Personal Information in situations described below:

  • We may release your Personal Information to authorized agents who are employed by us to perform tasks on our behalf and need to share information with them to provide products and services to you.  Unless we communicate with you differently, our authorized agents do not have the right to use any Personal Information we share with them beyond what is necessary to work with us.  You hereby consent to our sharing your Personal Information for the above purposes.
  • We believe it is necessary to investigate potential violations of our terms and conditions applicable to the Services, to enforce those terms and conditions, to comply with law or to protect ours or others rights, property, or safety.
  • If we or our business are acquired, your non-personal information and your Personal Information would be transferred to the buyer as part of that transaction, provided that the conditions of this Privacy Policy would continue to apply.
  • The Personal Information that you provide to us and information about your order may also be shared with our third party service providers that assist us with our marketing efforts and with other marketers whose products or services may be of interest to you. We may collect your email address via cookies and pixels on the Website through the use of trusted third party partners. These partners may also combine your email information with other information they have access to such as a mailing address so that we may serve relevant marketing offers to you via email and direct mail. If you prefer that we do not share your name and address with other marketers, please email us at

* We may release your e-mail address or other Personal Information to third-parties to verify that you are a customer of both Embark and the third-party so that tailored communications can be sent to or otherwise made available to you regarding opportunities you may have as a customer of both Embark and the third-party, or as part of research projects. We will only do so with agreements in place that limit the parties’ use of your data and prevent further data sharing and unsolicited advertising from them to you for commercial purposes if you are not already a customer of theirs.

Except as described above, we may release your Personal Information to third parties with your consent. 

We may also provide non-personally identifiable information, or aggregated information that does not identify you, to other parties, such as Google Analytics, for analytics, marketing, advertising, or other uses.

Deleting Your Data.

You can provide us with a written request that we delete your Personal Information, in which case we will delete your Personal Information promptly, and will only retain Personal Information as required by law or as may be retained in backup tapes until those tapes are destroyed. Embark utilizes one or more third party vendors in order to better target digital advertising and messaging. You can visit or for more information about interest-based advertising, to opt-out of our collection and transfer of Web browing information for interest-based advertising purposes, and to opt out of the collection and use of information for this purpose by other companies that participate in industry self-regulation.

You may have additional rights under applicable law to access, amend, and/or request deletion of certain information.  To inquire about such rights, please send us an email at  For your protection, we may only implement requests with respect to the information associated with the particular email address you use to send us your request, and we may need to verify your identity before implementing your request.  We will attempt to comply with any reasonable requests for accessing, amending, or deleting your information.

Information Security

Embark is committed to protecting the security and privacy of your Personal Information.  Embark uses commercially reasonable physical, electronic, and procedural safeguards to protect your Personal Information against loss or unauthorized access, use, modification, or deletion.  However, no security program is foolproof, and thus we cannot guarantee the absolute security of your Personal Information or any other information you provide to us.


Our Services are not directed to people under 18 years of age.  If you become aware that your child has provided us with Personal Information without your consent, please Contact Us at  We do not knowingly collect Personal Information from children under 13.  If we become aware that a child under 13 has provided us with Personal Information, we take steps to remove that information and terminate the applicable account.

Third-Party Links, Websites, and Apps

Our Site or Apps may contain links to and from the websites or apps of our advertisers, affiliates, and other third parties.  If you follow a link to any of these websites or apps, please note that these websites and apps, and any services that may be accessible through them, have their own privacy policies.  We are not responsible for the privacy practices of other websites or apps.  We encourage our users to be aware when they leave our Site or Apps and to read the privacy policies applicable to such third-party websites and apps.  This Privacy Policy applies solely to information collected in connection with our Site or Apps.

Sensitive Information

We ask that you not send us, and you not disclose, any sensitive Personal Information (e.g., social security numbers, financial account information, information related to racial or ethnic origin, political opinions, religion or other beliefs, health, criminal background, or trade union membership) on or through the Site or Apps or otherwise to us.  You should provide financial information only to the third party payment processor that we utilize on our Site.

Changes to this Privacy Policy

Technology and the Internet are rapidly changing.  Embark therefore is likely to make changes to the Services in the future and as a consequence will need to revise this Privacy Policy to reflect those changes.  Embark will post all such changes to the Privacy Policy on so you should review the website periodically.  If we make a material change to the Privacy Policy, you will be provided with appropriate notice.  If we maintain your email address, we also may email you a copy of the revised Privacy Policy at your most recently provided email address.  It is therefore important that you update your email address if it changes.

Terms of Service

Please also note that your use of our Services and products is subject in all respects to the terms and conditions of service as we may require of our users from time to time, including limitations on liability and agreement to arbitrate. The current terms of service may be viewed at

Your Consent

By using our Service, you consent to our latest Privacy Policy.

Copyright ‘ 2020 Embark Veterinary, Inc. All Rights Reserved.