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Lisa Peterson

Contributor

Lisa Peterson

MFA, BA

Award-winning writer, journalist, and podcast host, Lisa Peterson, is a canine subject matter expert and Senior Content Strategist, Breeder/Veterinarian at Embark Veterinary. 

She served as the American Kennel Club director of communications and club communications for 10 years before becoming a Westminster Kennel Club public relations consultant from 2016 to 2021. Lisa began owning, breeding, and handling Norwegian Elkhounds more than 35 years ago, and today is an AKC judge and AKC Breeder of Merit. She also served as the AKC Delegate for the Norwegian Elkhound Association of America as well as on the club's Canine Health and Research Committee. 

As AKC national spokesperson, Lisa made hundreds of regular guest appearances on television and radio including Good Morning America, Fox & Friends, Today, CBS Evening News, ABC World News Tonight, CNN, Martha Stewart Living, Fox Business, GMA Radio, and NPR. Her canine expertise has been quoted in The New York Times, The New Yorker, The Wall Street Journal, The Washington Post, The Los Angeles Times, Martha Stewart Living Magazine, Men’s Health, and Entertainment Weekly. 

Lisa's work appeared in USA Today, Foxnews.com, Marthastewartliving.com, Savingplaces.org, Connecticut Magazine, The News-Times, The Newtown Bee, The New Haven Register, The Hour, AKC Gazette, Connecticut Horse Magazine, and AKC Family Dog. 

Since 2000, Peterson has penned many syndicated advice columns including Lisa's Living with Dogs and Lisa Unleashed. She blogs about horses, hounds, and history at Lisaunleashed.com and is a member of the Author’s Guild and the Dog Writer’s Association of America.

Lisa bred generations of champion dogs, including multiple-specialty best in show winners and top award winners at national specialities in the U.S. and Canada. They have been featured in Sports Illustrated, New York Dog, akc.org, and in The Westminster Kennel Club Dog Show broadcast ads. She is president of the Garden State Norwegian Elkhound Club, a member of the Norwegian Elkhound Association of America, and the Newtown Kennel Club. 

Lisa holds a Bachelor of Arts in political science/journalism from the University of Bridgeport, and a Master of Fine Arts in creative and professional writing from Western Connecticut State University. 

All work

Assessing a potential mate? Start with a COI request.

Assessing a potential mate? Start with a COI request.

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Responsible breeders know the value of genetic COI (coefficient of inbreeding) in making breeding decisions: Not only is it correlated to overall canine health and lifespan, it can be extremely useful in assessing potential breeding mates for your dog. In fact, it’s one of the reasons so many breeders choose Embark for their DNA testing:...

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German Shepherd puppy

Genetic Health Testing for German Shepherd Dogs

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Embark for Breeders offers 10 breed-specific genetic health tests for the German Shepherd Dog among the 210+ genetic health conditions Embark tests for. Breeders can easily share breed-specific DNA test results on parents or puppies with the one-page DNA Health Summary report offered with Embark test results.   Genetic health testing is an integral part of...

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golden retriever puppy

Genetic Health Testing for Golden Retrievers

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Embark for Breeders offers nine breed-specific genetic health tests for the Golden Retriever among Embark’s 210+ genetic health conditions. Breeders can easily share breed-specific DNA test results on parents or puppies with the one-page DNA Health Summary report offered with Embark test results.   Genetic health testing is an integral part of a responsible dog breeding...

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A mixed-breed dog looking up against teal background.

How Accurate Are Dog DNA Tests?

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The journey of testing your dog’s DNA begins with a swab. After you collect saliva from inside your dog’s cheeks and mail the swab, it arrives at Embark’s CLIA-certified, canine-approved laboratory for processing. The DNA is extracted for analysis under state-of-the-art laboratory conditions. The DNA sample is then run on Embark’s custom-made genetics chip, the...

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Labrador Retriever puppies with their parents

My Embark for Breeders Pair Predictor Launches

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Knowing which breeding pairs will produce the genetically healthiest puppies just got a whole lot easier with Pair Predictor. This new tool, located in the breeder tools section of your My Embark for Breeders account, takes the guesswork out of assessing potential matings, and the predicted litter outcomes. Pair Predictor for health conditions will work...

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Labrador Retriever genetic health testing

Genetic Health Testing for Labrador Retrievers

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The Labrador Retriever is a large, double-coated breed with a weather-resistant coat that comes in three colors — black, yellow, and chocolate, according to the AKC breed standard. From English fishing and hunting stock, this active, hearty breed was developed in Canada. Easily trained and a great swimmer, this breed excels in a variety of...

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Irish Setter

Celebrating Irish Dog Breeds on St. Patrick’s Day

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Top o’ the mornin’ to the Irish dog breeds on St. Patrick’s Day. A variety of stunning breeds hail from the Emerald Isle. Many of the Irish breeds have breed-specific genetic conditions that Embark tests for among the 210+ genetic health conditions on the full panel. Let’s take a jaunt across the pond to meet...

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group of dogs

Inaugural Embark Breeder Advisory Board

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Embark launched its inaugural Breeder Advisory Board with seven dedicated members from diverse breeding programs to provide input and feedback on a variety of Embark products including the My Embark for Breeders online experience.  Decades of breeding experience  The vast and varied dog breeding experience behind the Embark Breeder Advisory Board proves they care about...

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OFA Cardiac Testing

Canine cardiac testing explained

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Heart disease can affect many dogs, but in some breeds early testing is critical. Genetics is part of the puzzle when it comes to canine health testing prior to breeding. A cardiac exam is an important physical (phenotype) health test for dogs. Responsible breeders aiming to produce healthy puppies will conduct cardiac testing on both...

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Eye screenings

Canine eye screenings explained

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Genetics is part of the puzzle when it comes to canine health testing prior to breeding. An eye screening exam is one of the most common physical (phenotype) health tests for dogs. Responsible breeders aiming to produce healthy puppies will conduct annual eye testing on both parents prior to breeding. Testing both parents is a...

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hips x-rays

Canine Hip Dysplasia Testing Explained

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Genetics is part of the puzzle when it comes to canine health testing prior to breeding. Testing both parents is a must in order to produce the healthiest puppies possible. There are genotype (DNA tests) for certain diseases and also phenotype (physical examinations) for others that make up the whole health testing protocol. One of...

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Breeder and puppies

Top 20 Questions to Ask Breeders Before Buying a Puppy

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Adding a puppy to your family is one of the most important decisions you’ll ever make. You’ll want confidence in the breeder that they have put the health and welfare of the puppy first. When that 8-week-old jumble of joy arrives at your new home, how will you know if you have done your homework...

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