Purpose of the pilot study
In the summer of 2021, Embark partnered with Telford Veterinary Hospital to offer genetic screening to their patients.
Many veterinarians worldwide have been offering genetic tests for years and pet owners have brought at-home genetic test results to their veterinarians. This study was designed to gauge client and veterinary fit for the genetic screening product, a unique offering developed to fit veterinary workflows. The pilot study also measured the value to Telford Vet and the veterinarians, pet owners, and the dogs tested.
Key findings:
- Of the 20 dogs tested, only four dogs yielded complete “All Clear” results.
- As outlined in the two case studies below, genetic screening identified potential health risks that prompted follow-up screenings, procedures, and individualized care to improve pet health and extend pets’ lives.
- Follow-up recommendations as a result of genetic screening can generate additional revenue for veterinary practices and increase client lifetime value.
- The clients ultimately: bonded tighter to the practice (built trust), had a better understanding of genetic health, and provided additional “happy visits” (positive exposure) for pets during their formative years.
Study design
The main goals of the pilot study were to gain insight regarding practical in-hospital experience with Embark genetic screening and to measure client responsiveness to the medical recommendations generated by Telford Vet as a result of the test results.
Study outcomes
This pilot study between Telford Vet and Embark demonstrates that clinic-driven genetic screening can positively impact the standard of care. It can be integrated easily into the standard veterinary workflow to drive value to veterinary hospitals, veterinarians, clients, and pets.
Key findings:
- Of the 20 dogs tested, only four dogs yielded complete “All Clear” results.
- As outlined in the two case studies below, genetic screening identified potential health risks that prompted follow-up screenings, procedures, and individualized care to improve pet health and extend pets’ lives.
- Follow-up recommendations as a result of genetic screening can generate additional revenue for veterinary practices and increase client lifetime value.
- Clients ultimately bonded more tightly to the practice, better understood genetic health, and provided additional “happy visits” for pets during their formative years.
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Case studies
Telford Vet plans to continue to regularly offer genetic screening based on the value offered to them in the pilot.
Molly
4 months old, Keeshond
Dr. Minninger and Molly’s owner believe that the Embark test was potentially life saving for Molly. Her family is now bringing their Keeshonds to Dr. Minninger and running Embark genetic health screening tests on each.
Smokey
1 year old, mixed Pit Bull
Smokey’s owner is more at ease knowing the genetic health risk and clinical signs of concern. Telford Vet has previously unforeseen recurring revenue from prescription diet sales and routine laboratory monitoring.
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