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For Breeders

Honoring the Past, Embracing the Future

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The Westminster Kennel Club hosts one of the most iconic dog events in the world and the club magnificently honors the rich traditions of the sport of dog showing, while at the same time ushering in the future of dog breeding. The Past The century old practices and legacies of dog breeding and careful selection...

The Westminster Kennel Club hosts one of the most iconic dog events in the world and the club magnificently honors the rich traditions of the sport of dog showing, while at the same time ushering in the future of dog breeding.

The Past

The century old practices and legacies of dog breeding and careful selection has produced astounding variation, talent and abilities. The Westminster Kennel Club show week allows dog enthusiasts from all walks of life come together to celebrate these extraordinary dogs in the most classic of dog shows.

The Future

Embark Veterinary and the Westminster Kennel Club are partnering to preserve and protect the health and vitality of every unique breed. Through education and awareness, Embark and WKC strive to support dog breeders and fanciers who recognize the importance of genetic screening, informed matings, and the value of sustaining population diversity.

The Partnership

Westminster Kennel Club has decades of experience in the sport of purebred dogs and promoting responsible breeding practices. Embark Veterinary has decades of experience in the science of dog genetics and the latest technology. Together, with the collaboration of committed dog breeders, we can forge a clear path to improving the health and wellness of purebred dogs.

Learn more about the Westminster Kennel Club (https://www.westminsterkennelclub.org/) and Embark Veterinary (https://embarkvet.com/breeders/).

Lisa Peterson Contributor

Award-winning writer, journalist, and podcast host, Lisa Peterson, is a canine subject matter expert and Senior Content Strategist, Breeder/Veterinarian at Embark Veterinary. She served as the American Kennel Club director of communications and club communications for 10 years before becoming a Westminster Kennel Club public relations consultant from 2016 to 2021. Lisa began owning, breeding, and handling Norwegian Elkhounds more than 35 years ago, and today is an AKC judge and AKC Breeder of Merit.

Read more about Lisa Peterson

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