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Westminster and Embark: Honoring the Past, Embracing the Future


Trumpet the bloodhound wins Westminster Best in Show

Embark Veterinary is proud to sponsor the Westminster Kennel Club Dog Show for the fourth consecutive year as the official dog DNA test of the Westminster Kennel Club Dog Show. The 146th Annual Westminster Kennel Club Dog Show Presented by Purina Pro Plan® was held on June 20-22 at the historic Lyndhurst Estate in Tarrytown, N.Y. 

Embark hosts a fun, engaging, and interactive booth at this iconic dog show each year. Breeders, exhibitors, and owners can talk with genetic experts and scientists about their breed and how to best incorporate DNA testing into a breeding program. Embark recognizes how Westminster honors the rich traditions of the sport, while at the same time ushering in the future of dog breeding.

The Past

WKC logo

The century-old practices and legacies of dog breeding and careful selection have produced astounding variation, talent, and abilities. The Westminster Kennel Club Dog Show brings dog fanciers from all over the world together to celebrate these extraordinary dogs. 

The Future

Embark for Breeders logo

Embark and the Westminster Kennel Club are partners in preserving and protecting the genetic health of every breed. Through education and awareness, both organizations strive to support dog breeders who recognize the importance of genetic health screening and improving population diversity. 

The Partnership

Westminster Kennel Club has more than a century of experience in the sport of purebred dogs and promoting responsible breeding practices. Embark has vast experience in the science of dog genetics and the latest technology. Together, with the collaboration of committed dog breeders, we can forge a clear path to improving the health and wellness of purebred dogs.

Canine Health Donations 

Each year Embark donates $10,000 to either the canine health charity of choice or the AKC Canine Health Foundation in honor of the Westminster Best in Show winner. To date, Embark has donated $50,000 toward improving canine health since 2019.  

In addition, each Westminster Best of Breed winner can stop by the Embark booth and receive a free Embark for Breeders dog DNA kit to commemorate their prestigious win. By providing complimentary kits to these accomplished dog show exhibitors, they can opt-in their dogs’ DNA for future research and fuel new discoveries. Embark thanks these dedicated fanciers for joining its mission to increase the life and longevity of all dogs. 

Learn more about the Westminster Kennel Club and Embark for Breeders.

Lisa Peterson Contributor

Award-winning writer, journalist, and podcast host, Lisa Peterson, is a canine subject matter expert and Senior Content Strategist, Breeder/Veterinarian at Embark Veterinary. She served as the American Kennel Club director of communications and club communications for 10 years before becoming a Westminster Kennel Club public relations consultant from 2016 to 2021. Lisa began owning, breeding, and handling Norwegian Elkhounds more than 35 years ago, and today is an AKC judge and AKC Breeder of Merit.

Read more about Lisa Peterson

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